Journal

Cultural Influences on the Acceptance of Sexual Enhancement Drugs and Penile Implants: Examining Masculinity, Aging, and Societal Expectations

Abstract

The phrase “size does matter” has been commonly used in advertising, pop culture, and media, often about products like automobiles, consumer goods, or male enhancement products. This goes all the way back. One of the most notable uses of the phrase came from a 1990s advertising campaign for the 1998 Godzilla movie, where the tagline “Size Does Matter” was used to emphasize the scale of the giant creature. However, variations of this phrase have also been associated with male sexual enhancement products, playing into societal pressures surrounding masculinity and body image. Advertisements for such products often use provocative language to target insecurities about sexual performance or physical size. This phrase has thus become symbolic of the broader cultural messages around masculinity and the perceived importance of physical attributes. Sexual enhancement drugs and penile implants have become medical solutions to address issues such as erectile dysfunction and sexual dissatisfaction, yet cultural narratives deeply influence how these interventions are perceived. In many societies, the ideas of masculinity, sexuality, and aging are intertwined with cultural values, shaping whether these medical treatments are accepted or stigmatized. This article explores how cultural attitudes about masculinity, sexuality, and aging influence the acceptance or rejection of sexual enhancement drugs and penile implants, addressing a gap in Moyle et al.’s (2020) study Pharmacosex: Reimagining sex, drugs, and enhancement, which primarily focuses on Western contexts.

Citation

Thompson, D. (2024). Cultural Influences on the Acceptance of Sexual Enhancement Drugs and Penile Implants: Examining Masculinity, Aging, and Societal Expectations. Journal for Cognitive Therapies and Mental Health, 1, 47–52. https://cognitiveng.org/journal/

Keywords

Cultural Influences, Sexual Enhancement, Drugs, Penile Implants, Masculinity, Aging, Societal Expectations

Author Details

David Thompson
Chaplain, Family Life Training Center (CFLTC), Fort Cavazos, Texas.
Email: davidothompson@hotmail.com

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